Our Work - Version 47

Video From an API

iterator 1

High Volume I Batch Production I High end product I Cost Effective

Problem

The client on this project owns a food safety software. Food Safety information disseminated by the FDA needed to be more accessible and shared more widely with the client’s user base.

Solution

A scenario in iterator that accesses the information via an API maintained by the FDA, and visualizes this recall information in an animated video.

Value

This build offered unlimited video content, available at the push of a button. Of the many types of value we’re creating with iterator, API driven video content is one that we’re most excited about, because it opens up opportunities for content creation that don’t otherwise exist.

Localization

iterator 1

High Volume I Batch Production I High end product I Cost Effective

Problem

Gannett, the parent company of USA Today, publishes in over 200 markets around the country. Localizing promotional materials across all their markets continues to be a challenge for their in house video teams.

Solution

A campaign that used traditional VFX alongside some automation tricks to create 200 localized spots from a single video edit, all inside of iterator.

Value

The ability to spin up economies of scale that yield a high end video product is one of the more interesting value equations that our approach to video production allows. In this case the client is spending MORE with each batch of videos, but the cost per video is going DOWN, made possible by capitalizing on the efficiency curve created by the automated parts of the pipeline.

Conquering the Golden Triangle

iterator 1

High Volume I Batch Production I High end product I Cost Effective

Problem

Client needed a 72 hour turnaround on 150+ 15s ads every month, made more challenging by a ton of variation in the sales offers being advertised, products lists, and selling organizations being promoted.

Solution

A nimble build in iterator that accounted for all of this variation while also making the tight turnarounds possible.

Value

Custom creative redesigned quarterly, an affordable cost per finished video that far outperforms market averages, all on a 72 hour turnaround.

We work exclusively with Creative Advertising and Marketing agencies passionate about creating great work for their clients, and we’re looking for perfect fits.

If you think that’s you, we would be honored to meet you. Answer a few quick questions below and we will be in touch.

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