Manship Theatre - Good Times Take Center Stage
Manship Theatre needed to expand beyond their core 50+ audience and attract millennials and families by showing the many things they do for these audiences.
The creative approach centered on selling the full downtown experience, with Manship as the centerpiece worth building a night around. (and we also proved that parking is pretty easy in the process)
The main barrier isn't competition—it was the perception that coming downtown was an ordeal. Rather than arguing that it's easy, we decided to lean into it.
We produced a lifestyle brand film structured in three acts: getting to Manship (capturing the energy of downtown), the reveal of the space itself, and the diverse experiences inside—from the bar to the gallery to live performances. The footage captured real groups moving through downtown, then landing at the Theatre.
Shot in one day with 50+ volunteer talent, this campaign is one that will feature a heavy ongoing content creation effort in iterator, every month we'll deliver event promo content that features their latest show announcements.
Project Photos
