Deep South - Heavy Hitters

Our client approached us to create a stylized, high-energy animation that would encourage interest in apprenticeships within the union they support. The challenge was to craft a piece that resonated with a younger demographic while remaining true to the Deep South brand’s strong messaging.

To achieve this, we went through an extensive creative process—mood boarding, storyboarding, and style framing—before arriving at the final animated piece. The result was a memorable, fast-paced animation that balanced youthful appeal with brand authenticity.