It was a rainy night as I struggled to parallel park on Rampart, in the French Quarter. We were on our way to see Snarky Puppy play at the Mahalia Jackson Theatre when my client told me something that was a bit of a gut punch in that moment.
My latest $10K day that could’ve been a $6K day happened because I HAD to have a particular camera and lens package, but that Alexa 35 shot footage is not what the client paid for. They were paying to have their needs met—in a creative way.
Chemistry (what gets you hired) + Creative Rigor (what makes your work resonate) + Custom Tools (the thing you don’t have yet, but it helps you capture that rigor and deliver it at scale) = The Creative Services ®evolution
Projected to grow from USD $315B in 2025 to USD $1.13T by 2032, the Software as a Service market would appear to be a boomtown, but there’s a paradox. When you take the elevator down to the ground floor at the [enterprise] subscriber level, there’s systemic pain and a total over saturation.
We all do it. But we can agree not to, and be better off.
Some meandering thoughts on creating value and spotting the commodity game for what it is.
Kicking off a video project right is arguably the most vital step in shaping the direction a project will take.
In a world that's getting more and more automated, custom video content has a lever you can put to work.
On bringing more awareness to your relationship with technology.
Production. Platform. Placement. This is the future.
A little backstory, if you're into that sort of thing.
In an animated explainer video, the list of deliverables tells you everything you need to know about the client experience you can expect to have.
I make thinky content for LinkedIn, sharing perspectives to help Agency Creatives and Content Marketing peeps make better video content.
Video content wins the internet, but it ain't cheap. Why? Because doing it right takes a lot of people.
Let's normalize a radical ownership of our work day by agreeing to mutually assured productivity blocks.
A short read to help you conquer the world 25 minutes at a time.
A well built Post Production Pipeline makes the project smoother for the agency, the client and the artist alike.
Unlocking an authentic human tone in your interview.
A better way to come up with your interview questions.
A warm up routine to help you with ideation.
Some selects from the land of video automation.
David Ogilvy's famous memo on writing informed an entire generation of writers, and still totally holds up today.
The One Thing is a super powerful paradigm for aligning outcomes to purpose, it's been so effective for me that I wanted to write a summary of the book.
