Post-Supervisor

Underwriter's Lab - Safety Science Brought to Life

A large-scale production combining volumetric capture, UI/UX visualizations, 3D renders, live-action shoots across two major cities, and a team of 30+ talent and crew to bring a cutting-edge Safety Science vision to life.

Credits

Client
Engaged Media
Creative
Engaged Media
Director
Wes Kennison
Copywriter/Storyboard
Sophie Goodgion
DOP
Dave Coner
Line Producer
Deirdre Peterson
Post-Supervisor/Editor
Wes Kennison
3D Artists
Ryan Golden, Lyon Graulty
Designer
Phijodo
Animators
Ryan Golden, Toby Garrow, Dimitri Bouskos

We partnered with Launch and Engaged Media to direct and produce a complex video for an international client in the Safety Science industry. The project announced their new office space, equipped with AR-enabled workspaces, and required us to blend highly technical concepts with engaging, human-centered storytelling.

The challenge was clear: visualize a product experience that hadn’t been fully built yet. To solve this, we applied a “loose to tight” approach—starting broad with pre-visualization and refining daily as the concept evolved.

Pre-Visualization
We began with storyboards derived from the client’s script, collaborating closely with a storyboard artist to develop UI/UX designs that became the backbone of the piece. These designs influenced character actions, shot composition, and overall tone.

Production

  • San Francisco: At Microsoft’s Mixed Reality capture studio, we recorded volumetric holograms using 106 synchronized cameras (53 footage + 53 infrared). This generated detailed 3D meshes of live performances—humanistic renderings that could be lit, textured, and composited like any 3D object.
  • Chicago: A two-day shoot covered aerials, A-roll, green screen work, and large-scale group scenes with over 20 featured extras. The highlight was a group sequence integrating a volumetric hologram into live action, a technically ambitious and visually striking moment.

Post-Production
The pipeline integrated multiple content sources into a seamless visual experience:

  • Volumetric Holograms: Used as presenters and interactive characters within live-action scenes.
  • 3D Architecture & Objects: Illustrated AR-enabled workspaces and new product safety visualization capabilities.
  • UI Elements: Designed and animated to simulate live interactivity.
  • Location Integration: Directed talent interactions to feel authentic alongside virtual content.

The result was an immersive, future-facing video that balanced technical accuracy with creative vision—bringing the client’s ambitious AR-enabled workspace to life in a way audiences could understand and get excited about.