STARCOM - Move People, Move Business

Overview

When Helms agency took on the challenge of redefining Starcom’s brand identity, they set out to help this century-old media authority clearly communicate its expertise and unique perspective in a constantly evolving industry. With a strong vision for reestablishing Starcom as a leader, Helms crafted a powerful script and visual concept.

Approach

Golden Goose and I joined the team to bring this vision to life, with me stepping in as Post Supervisor, Editor, and Sound Designer. We worked closely with Helms to execute their creative direction on a fast-paced, 30-day timeline. I assembled and directed a global animation team, creating a 24-hour production cycle with animators in the U.S., Greece, and Melbourne to keep the workflow moving smoothly.

One of the elements I’m most proud of was the sound design, where I sourced and blended organic and digital sounds to enhance the experience. This project was an incredible opportunity to support Helms’ bold creative direction and contribute to an impactful redefinition of Starcom’s identity.