iTradeNetwork - Traceability Suite

We partnered with JumpCrew in Nashville to create an animated explainer that highlights the ease of use provided by iTN’s Traceability suite, particularly in the critical moments of a food recall.

As with many software promos, the challenge was twofold: designing mock user interfaces and feature callouts, while also visualizing the otherwise intangible connections between buyers and suppliers. To meet this challenge, we developed a playful yet polished design style that clearly communicated how iTN functions as a central hub for food supply chain users. The result was a clean, visually engaging piece that demystified complex processes while underscoring the software’s reliability and value.