Post-Supervisor

Tennessee Dairy Association - Dunks on You

Engaging fans with motion, editorial, and sound design for a high-energy, Twitter-driven March Madness campaign.

Credits

Studio

Golden Goose

Creative

The Partnership

Director

Ryan Golden

Post-Supervisor/Editor

Wes Kennison

Designers

Jonathan Palmisano, Phijodo

Animators

Ryan Golden, Toby Garrow, Dimitri Bouskos

Sound Design

Wes Kennison

We teamed up with our longtime collaborator Golden Goose on a Twitter campaign for The Dairy Alliance, designed to energize Tennessee college basketball fans during March Madness. The concept: a virtual milk dunk contest driven by fan tweets, featuring NIL athletes Zakai Zeigler and Kendric Davis. The campaign promoted milk’s nutritional benefits while keeping fans engaged in a fun, interactive way.

Our role included post supervision, editorial, and sound design. Together with the Partnership creative team, we developed a “corporate trippy” art direction—playful, bold, and infused with a ’70s-inspired energy—complete with animated caricatures of the athletes. Fans could tweet with #DunksOnYou and track stats and nutrition content on a dedicated microsite.

Midway through, the project faced an unexpected twist when Zeigler tore his ACL. We quickly pivoted, adjusting the campaign tone to support him while maintaining the energy and engagement of the activation.

The campaign hit 8.9 million paid impressions and 1.2 million organic, with a 99% positive sentiment—solid results all around. Big thanks to Golden Goose for bringing me on board to make it happen.

Project Photos