Director

Eureka Math - Character

A vibrant character world designed and animated for the classroom, created in collaboration with the writing team of the leading Math curriculum in the U.S.

Credits

Production Studio

coefficient

Creative Director/Concept

Wes Kennison

Production Animators

Andrew Embury, Lyon Graulty, Rachel Kochany, Andrew Hoeveler, Daniel Small, Jason Nystrom, Tom Davis, Matt Lupo, Joey Judkins, Rae Cook, RC Nelson

Project Scope

In the summer of 2019, we received a Creative Brief that was unlike anything we’d encountered before. A national Math brand was seeking “context animations” for their curriculum—a request that would ultimately become a major turning point for our studio.

Over the course of 18 months, we produced more than 80 animated deliverables, which officially launched in June 2021 with Eureka Math’s new curriculum. The work not only pushed our creative boundaries but also allowed us to contribute to one of the most widely recognized educational programs in the country.

This project was also where we pioneered the idea and implementation of a “video system”, which has since evolved into a key part of our business model at Coefficient. Along the way, we had the opportunity to collaborate with some of the most respected names in motion design—bringing together a dream team to deliver work that blended storytelling, design, and educational impact at scale.

The end result is a product that will be viewed in classrooms around the country, for years to come, making it the single most impactful thing I've had the privilege of being a part of.

Project Photos