Director

Coursera

An upbeat explainer video for Coursera, blending live-action and 2D animation to highlight benefits for small businesses.

Credits

Copywriters

Mary Ellen Slayter, Wes Kennison

Director/Art Direction

Wes Kennison

Producer

Deirdre Peterson

Director of Photography

Eric Hutchison

Editor and Color

Wes Kennison

Design

Matt Dawson

Motion

Ryan Golden

We collaborated with our friends at RepCap to produce a lively explainer video for Coursera, designed to showcase the many ways their platform can support small businesses. Cast and shot around Baton Rouge, the piece combined live-action footage with 2D animation to keep the storytelling engaging and approachable.

The final video struck a balance between informative and fun, helping Coursera connect with its audience in a memorable way.

Project Photos